Lead a team focused on growing referrals from primary care and other physician partners into behavioral health services. This role centers on building repeatable referral workflows, deepening existing health system and practice relationships, and improving repeat intake through data-driven account management. It is a hands-on leadership position that blends team coaching, cross-functional collaboration, and field-tested partnership strategy.
Key Responsibilities
- Lead, coach, and develop a team of PCP account executives and account managers.
- Set goals, operating cadences, account reviews, and execution standards for the team.
- Build scalable hiring and ramp processes as the organization grows.
- Define market segmentation, territory coverage, and account prioritization using provider, claims, referral, and performance data.
- Create repeatable workflows for prospecting, follow-up, activation, reactivation, and account expansion.
- Own referral and intake growth across PCP groups, health systems, MSOs, virtual primary care organizations, and other referral partners.
- Develop growth plans that increase active referrers, repeat referrals, office penetration, and referrals per clinician.
- Partner with Marketing, Enablement, RevOps, Data, Product, Clinical, Client Success, and Operations to improve messaging, systems, attribution, dashboards, and forecasting.
Required
- 8+ years of sales, partnerships, business development, or commercial leadership experience.
- Meaningful people management experience.
- Experience leading quota-carrying teams in healthcare, digital health, pharma, medical devices, provider services, or a similar referral-driven environment.
- Experience partnering with physician groups, health systems, MSOs, provider organizations, or other complex healthcare stakeholders.
- Strong analytical and operational judgment with CRM, segmentation, productivity metrics, quotas, forecasting, and unit economics.
Preferred
- Experience leading and executing field sales motions.
- Direct experience with PCP referral generation, provider partnerships, clinical outreach, or physician-practice activation.
- Experience with geographically dense field sales, healthcare claims or NPI data, EHR referral workflows, payor coverage, or provider-network strategy.
- Experience scaling a small team into a multi-layered sales organization.
Benefits & Perks
- Comprehensive medical, dental, vision, life, and disability coverage.
- No-cost access to therapy through the Grow platform for US employees.
- Retirement savings programs and equity opportunities.
- Flexible time off, paid holidays, and a company-wide Winter Break.
- Up to 18 weeks of paid parental leave and a new child stipend.
- Weekly flexible time for self-care.
- Annual wellness and development stipend.
- Home office support, meal benefits, commuter benefits, and other wellbeing perks.